FatBac Plumbing Final-03.png
 

I was commissioned to design a logo for a local plumbing company called FATBAC Plumbing with added mockups for potential branding.

 

Main characteristics desired for logo:

  1. A Fat guy wearing a hoodie.

  2. Holding a pipe wrench like a sword.

  3. Samurai sword style inspired

  4. MOST IMPORTANT, HAS TO BE A PERSON OF COLOR.

 Reference Photos

Screen Shot 2021-08-16 at 2.24.52 PM.png
Screen Shot 2021-08-16 at 2.27.01 PM.png
Screen Shot 2021-08-16 at 2.24.10 PM.png
Screen Shot 2021-08-16 at 9.22.33 PM.png
Screen Shot 2021-08-16 at 2.26.51 PM.png

 Ideation

65154029845__64D0B502-117A-4F03-AC27-B9D8403F5CF9.jpg
65154019590__FA3F4000-44F4-456F-8A04-1B1465B89034.jpg
IMG_0087.jpg
IMG_0088.jpg
IMG_0090.jpg

Hoodie idea become too dark. Felt more like a burglar than plumber.

Client preferred #2 with no hoodie and more inviting vibe.

 Refined Ideation

IMG_0835.PNG
IMG_0836.PNG

Client chose refined ideation #1.

Big strongman with pipe wrench = Inviting vibes :)

Final Artwork

B&W Vector

Your plumber is not a plumber unless he looks like this.

FatBac Plumbing Final-01.jpg

Colored Vector

Now that’s a plumber!

FATBAC PLUMBING LOGO VARIATIONS

Final Logo

hoodie mockup 2.png
FATBAC BILLBOARD Mockup.png
Previous

The Splayd
Next

Branding and Logo