FatBac Plumbing Final-03.png
 

I was commissioned to design a logo for a local plumbing company called FATBAC Plumbing with added mockups for potential branding.

 

Main characteristics desired for logo:

  1. A Fat guy wearing a hoodie.

  2. Holding a pipe wrench like a sword.

  3. Samurai sword style inspired

  4. MOST IMPORTANT, HAS TO BE A PERSON OF COLOR.

 Reference Photos

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 Ideation

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Hoodie idea become too dark. Felt more like a burglar than plumber.

Client preferred #2 with no hoodie and more inviting vibe.

 Refined Ideation

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Client chose refined ideation #1.

Big strongman with pipe wrench = Inviting vibes :)

Final Artwork

B&W Vector

Your plumber is not a plumber unless he looks like this.

FatBac Plumbing Final-01.jpg

Colored Vector

Now that’s a plumber!

FATBAC PLUMBING LOGO VARIATIONS

Final Logo

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FATBAC BILLBOARD Mockup.png
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